I signed up for bloglovin on Sunday. It’s a simple and uncluttered way to follow all the blogs that I love. WordPress has a reader, but it only works for WordPress blogs. Other platforms, like Blogger, BlogHer, TypePad, etc. show up in different places, via email or in an RSS reader.

In order to “claim my blog”, I had to send a short post with code, hence the strange post.

Here is the scoop from the bloglovin site:

Why did you build bloglovin’?

We started building websites in a garage in Täby, Sweden, and before we started bloglovin´, we were working on our second failed web project: a fashion-community. To get feedback on that idea, we got help from three fashion-bloggers — one of them was Carolina Engman. Somewhere between discussions and coffee breaks, she checked if any of her favorite blogs had updated. So she picked up a laptop and started typing in their web-addresses. A bunch of new windows flew up in her web-browser. Some blogs were updated and others weren’t. It. Was. Chaos.

Here was an opportunity for improvement. Wouldn’t it be sweet if you had one site that notified you every time one of your favorite bloggers had written something new?

We scrapped the fashion-community and started over from scratch. Two weeks later, we had our first, somewhat rusty, version of bloglovin´ up and running. One week later, over 1000 people had signed up.

Sure, there were other blog readers out there, but they were technical, boring, and cluttered with features. We wanted to build something for the rest of us. For everyone who doesn’t care about the technology behind it. For everyone who just wants things to work.

Check it out when you have the time. It was quick and easy to set up.  It’s also free! Happy reading.